NueGo, the flagship inter-city electric mobility coach brand of GreenCell Mobility, conducted a first-of-its kind interview-based study with over 2,800 respondents across 10 cities in partnership with Kantar, the world’s leading insights and consulting company. The study was aimed at understanding the needs of the Indian inter-city traveler and has revealed 79 per cent of inter-city travelers feel there is a lack of standardisation in different aspects of bus travel like punctuality, cleanliness/ hygiene, provision of food and beverages.
The study included multiple bus traveler segments – Premium AC, Affordable AC, Non-AC, using both qualitative and quantitative research. A qualitative research survey was also conducted among inter-city bus travel stakeholders like private bus operators, offline ticketing agents and online aggregators. Majority of the inter-city bus travelers were found to be working males with an average age of 35 years.
The study further shows that leisure is the top reason for travel (58 per cent) for travelers across the country with preference given to traveling with family or friends. The zone wise data showed that travel for leisure is higher in the North (70 per cent) compared to West (56 per cent) and South (55 per cent).
When choosing a mode of transport, comfort, hygiene, and safety are the top considerations along with cleanliness. Post Covid-19, cleanliness and hygiene have become important to consumers in all faces of life. Safety is the third most important consideration at an overall level. Among women, however, the hierarchy of factors influencing the choice of mode of travel is different. Safety is the top consideration among women, followed by cleanliness.
In India, there are about 3,60,000 inter- city buses of which only about 50,000 are AC buses. In the AC buses segment, the premium AC bus market includes of about 15,000 buses. The CAGR growth in the bus AC market is predicted at 20-25 per cent.
Among this segment, going greener while traveling has also seen an uptake. The study has found that when asked about their keenness to travel green with premium electric buses, majority of the travelers showed a high willingness with 77 per cent willing to pay a premium for these buses.
Speaking on the survey, Anand Parameswaran, Executive Director, Insights Division, Kantar, said, “The study covered different phases of travel. There is a clear demand for a seamless, consistent, and elevated consumer experience in all faces of travel. Consumers are also becoming socially conscious and willing to opt for electric buses for a sustainable future”
Ashok Agarwal, MD and CEO, GreenCell Mobility said, “NueGo services will soon be rolled out across 75 Indian cities, starting on the Indore- Bhopal route in early June. A customer-centric brand, NueGo buses are a climate-friendly alternative focused on delivering the brilliant basics to the Indian travelers which are at par with global standards.”
June 08, 2022