Augusta festival was planned to last, instead it disappeared: Monday Mystery

One hundred years ago this month, Augusta decided to take on New Orleans.

City leaders and civic boosters vow to make America forget Louisiana’s Mardi Gras celebration with a fun-filled festival of our own.

They called it Jollification Week.

No one claims clubs credit for the name or the idea, but it fits a period in regional history when the Great War was over, the economy under Warren G. Harding was roaring and local civic were beginning to spring up.

Augusta historian Ed Cashin Jr. called it a time of “Ballyhoo.”

It also seems to have fit a national mood. The archives for American newspapers in the beginning of the 1920s show “Jollification Week” being celebrated in Birmingham, San Francisco and even Marion, Ohio, the hometown of President Harding.

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