European airlines and hotel chains are seeing bookings recover to levels not seen since before the COVID-19 pandemic, led by demand for shorter trips, although travelers remain cautious about making long-distance journeys.
The pandemic led to international travel virtually shuts down as governments around the world banned foreigners from entering their countries. However, the easing of restrictions and a pent-up demand to travel has sparked cautious optimism among executives.
Challenges remain in the form of rising costs and staff shortages causing flights to be canceled. Despite that, airlines are forecasting a return to profitability.
“There is a lot of pent-up demand. People want to see their families and travel again,” said Phil Seymour, president of IBA Group, a UK-based consultancy and aircraft valuation firm.
British Airways-owner IAG expects to be profitable from the second quarter forward and for the year as a whole, it said on Friday. That’s despite having to cut capacity in the first quarter to avoid disruptions.
“Premium leisure continues to be the strongest performing segment and business travel is at its highest level since the start of the pandemic,” said IAG Chief Executive Luis Gallego.
IAG, which also owns Iberia, Vueling and Aer Lingus, said the easing of government-imposed travel restrictions, particularly in the UK, had improved demand. It reported “no noticeable impact” from Russia’s invasion of Ukraine.
IAG forecast forecast capacity to be around 80% of 2019 levels in the second quarter, rising to 90% by the fourth quarter. Flights between Europe and North America will be close to full capacity by the third quarter, it said.
“We are finally seeing genuine shoots of progress, with profits expected to sprout from next quarter,” said Sophie Lund-Yates, lead equity analyst at Hargreaves Lansdown.
IAG’s bullish outlook followed similar guidance from other European airlines.
Germany’s Lufthansa is looking to return to an operating profit this quarter as demand for travel rises with the easing of COVID-19 curbs, it said on Thursday.
Air France-KLM has seen a recovery in ticket sales and strong summer bookings, it said on Thursday.
Short-haul bookings are driving the recovery. Travelers are still wary on long-distance journeys as COVID-19 concerns linger and US visitors remain cautious about planning trips to Europe because of the conflict in Ukraine.
Hotel operators are also seeing demand pick up.
Holiday Inn owner IHG said on Friday that pent-up demand and more hotel stays during the US Spring Break lifted its occupancy rates and prices, raising revenue per room closer to pre-pandemic levels in the first quarter.
“Our hotels are seeing increased pricing power,” said IHG Chief Executive Keith Barr.
US rival Marriott International said on Wednesday it expects a key revenue metric for its US and Canadian markets to hit pre-pandemic levels for the rest of the year.
Another illustration of rising demand came on Friday from Amadeus, the Spanish firm which operates the world’s largest travel booking system. It processed almost 92 million bookings during the first quarter, a little more than half the pre-pandemic levels. That was despite the spread of the COVID-19 Omicron variant hitting bookings in January.
Higher inflation and the Russia-Ukraine conflict will defer the travel recovery rather than derail it, said David Goodger, managing director of Europe and the Middle East at consultancy Tourism Economics, an Oxford Economics company.
“We expect to see domestic travel volumes in 2022 surpass 2019 levels while international travel will see a large rebound back towards that level,” he said.
The growing cost of living crisis will temper some of the travel that dominated a liberalized aviation market in recent decades as Europeans’ lifestyles spilled across borders.
“I do wonder about some of the ‘city break’ type of travel,” Seymour of IBA said on the conference conference of the Airfinance Journal in Dublin. Such discretionary travel links to be stimulated by direct budget carriers.
“I call it the Michael Buble syndrome. People used to fly to Italy for the weekend just to hear a concert. Now they might save a trip and wait for the tour to arrive closer to home.” (Reporting by Paul Sandle in London and Shanima A in Bengaluru; Additional reporting by Shanima A in Bengaluru, Inti Landauro in Madrid, Sarah Morland in Paris and Zuzanna Szymanska in Frankfurt; Writing by Matt Scuffham; Editing by Susan Fenton)