Town & Country Magazine
“There’s so much growth in being able to explore new creative endeavors, and that’s what I think is so fascinating about life,” says Alexis Traina. As the daughter of Elizabeth and W. Clarke Swanson, former owners of Swanson Vineyards, Traina spent most of her adult life in the family wine business, ultimately assuming the role of Creative Director. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into the region’s highlights, along with entertaining tips, recipes, and itineraries from Napa notables.
New to Traina’s list of endeavors is becoming CEO of messaging app, HiNote. “HiNote was birthed during the pandemic in a time of such, when we were all turning to our phones for communication and connection,” says Traina. “That’s when I thought, how is it possible that in a world of so much color, we were operating in blue text bubbles and emojis, or modern caveman hieroglyphics as I call them.” HiNote provides a reimagined alternative to digital communication, offering a vast collection of personalized templates that can be used to send messages One of HiNote’s recent projects is a special collaboration with JJ Martin, founder of Milanese brand La Double J, offering 16 vibrant templates from cocktail hour invitations to sweet messages of encouragement. much of HiNote is about self expression in technicolor, and it’s the idea of being able to tell your story digitally.”
Aside from being a wine connoisseur, author, and entrepreneur, Traina is also a well seasoned traveler, and now that the official first day of summer is around the corner, she wants to share her favorite summer travel essentials. Below, shop a few of the items that the talented multi-hyphenate will be bringing along with her on her summer adventures.
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